THE MARK SPAIN AN ILLUSION OR A BUSINESS MORE

Great part of the Ibex 35 will be present the next one January 24 in  Madrid Palacio of Viana, headquarters of the Ministry of External Matters. The Government has summoned 23 Spanish companies with strong presence in the exterior to fix the international economic politics’ new bases. Among the big pillars of the strategic plan, it highlights the increment of the exports, the reception of more saving coming from outside of Spain and potencies the internationalization of the private sector. 

Except for incorporations or low of last hour, to the appointment the maxima responsible for the Spanish multinationals are summoned with more weight in the exterior. The world of the construction and the administration of infrastructures have the biggest quota of representatives. To the appointment it is foreseen that he goes: Florentine Pérez, president of ACS, Rafael of the Pino (Ferrovial), Juan Miguel Villar Mir (OHL), José Lladó (Gathered Techniques), José Manuel Entrecanales (it Works), Salvador Alemany (Abertis), Manuel Manrique (Sacyr) and Baldomero Falcones (FCC).  

The energy sector will be represented by Antonio Brufau (Repsol), Ignacio Sánchez Galant (Iberdrola), Salvador Gabarró (Natural Gas), Felipe Benjumea (Abengoa) and Jorge Calvet (Gamesa).  

The presidents from Santander and BBVA, Emilio Botin and Francisco González, respectively, they will go for the banking, while Antonio Huertas (Mapfre) it will represent to the insurance companies. 

External it has also included in the convocation to a wide delegation of the sector it transports, represented by Carlos Palacios (Talgo), Luis Cacho (Navantia), Josep Pique (Vueling) Domingo Ureña (Eads) and José María Baztarrica (CAF). Cesar Alierta, president of Telefónica, and Javier Monzon (Indra), they have been invited as exponents of the business of the telecommunications. 

They surely lack companies, but it is not that what I want to stand out in this I articulate but the fact that the mark Spain doesn't have representation industrial manufacturer and that that him here exposed it is a sample the sufficiently representative thing. In this occasion, the agenda has a purpose: to contribute to generate more business and, in consequence, more employment and of more qualification through the invigoration of the mark Spain, in a context in which the domestic activity is seriously damaged for the fall of the internal demand. 

Before this list and east purpose I understand that what is looked for is but I negotiate but not more employment and the worst in the case is that this picture of what represents the mark Spain is faithful to the reality in alone Spain is a very Spanish style of making business that it is not another to make money getting dirty little the hands. The big companies that have been summoned corresponding to the first group, are specialist in this subcontract otherwise crueler they are really contractors of works, they are this company types that with a relative tiny quantity of employees and insole technicians, they move thousands of underemployments and small or medium companies to those that explode and they maintain in precarious those but of the times. 

The second group the same thing is purely that is to say companies of services that they don't produce anything and that they are also devoted in a large part of their business to simply subcontract maintenance and to the great business of you bought and you will sell but you didn't manufacture theory that is almost managerial law in our country. 

Of the group third since will say the Spanish financial world and the international one is a world that he eats apart from the other ones their current situation it is almost untenable due to their own ambition and megalomania that it has already led them to take to their managerial operations on the edge of the presumed swindle in many cases very known of sale and commercialization of products that have taken to but of some thousands of clients almost to the ruin to trust them. 

Finally it is the fourth group that maybe resembles each other in spirit and performance to the first one, and a second. In all they stand out an important aspect that he asserts my analysis it is that excepting a dozen of all them the other ones their business and their bills of you are you sun of the exterior of the business and services that they lend outside already depend because alone with the economy of Spain they can no longer stay, and that understands each other well it is not bad what is bad is that it demonstrates this fact that there is not Spanish product certainly but only very good services but this won't solve the national unemployment. 

The companies industrial Spaniards don't have any entity I would say that neither national neither internationally the most important industries of production in Spain are basically all foreign multinationals of the automobile and industry chemical companies that are always willing to the des localization of themselves if their power stations decide this way it what causes among other things the labor precariousness in our country because they are not alone the legal contracts but the own employee's feeling that always has present that their work position maybe depends but of Germany France or Japan that of its own country. Alone we can say that there are still some few truly industrial companies but framed inside the public sector like they can be the industries of military armament. 

But this it is the Spanish character that is reflected in almost everything that we make, here one doesn't not even have the national feeling in the most centralist atmospheres in Spain, Spanish feels a superior being I don't know why, and he thinks that he is entitled the whole of being a much individualistic one and not very committed with its neighbor, it is that that I go hot and that people laugh. So the government can already go trying to enlarge the mark Spain the only thing that will get it is to enlarge the bill of results of some entities that many of his results also arrived not even at his public and much less country property to the labor market.